Adairs Join Forces With Deakin Melbourne Boomers


The Deakin Melbourne Boomers are pleased to announce Adairs – Australia’s leading home furnishings retailer – has joined as a Major Partner.

With more than 130 stores nationally, Adairs offers the largest and most comprehensive range of bed linen, bedding products, towels, cushions, throws, homewares, wall art and furniture. Since commencing in 1918, Adairs has grown into a household name and offering on trend fashion looks for your home with a unique level of service and extensive product knowledge.

“We are delighted to welcome Adairs to the Deakin Melbourne Boomers family as a Major Partner and look forward to our members and supporters becoming a part of the Adairs family right around the country,” said Boomers CEO, Justin Nelson.

“Adairs recognise the work we are doing across a strong demographic that is closely aligned to theirs. Our crowds are up, we have many other fantastic partners and the basketball community is right behind us out on court. It’s great to have Adairs with us,” added Nelson.

Coming off the back of a successful Cup Eve game, Nelson said the timing of Adairs joining the Boomers couldn’t be better.

“What an exciting week! The team enjoyed a big weekend on the court, a huge crowd turned up on Cup Eve to see a great game, and today we have one of Australia’s favourite retailers joining us as a Major Partner. It is absolutely fantastic to see more companies getting behind women’s sport, I couldn’t be happier,” said Nelson.

To find your local Adairs store, visit

To see the Deakin Melbourne Boomers in action get to the State Basketball Centre in Wantirna South this Sunday at 3pm where they’ll meet the South-East Queensland Stars. Tickets at the door or available online at

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