WNBL clubs Deakin Melbourne Boomers and JCU Townsville Fire continue to forge new relationships in the United States with the respective club General Managers, Justin Nelson (Boomers) and Richard Goodbody (Fire), currently visiting with two WNBA clubs.
First stop was in Los Angeles where the LA Sparks hosted their Australian visitors, discussing ideas, respective marketing plans, game night operations and overall league concepts and future direction.
President of the LA Sparks, Christine Simmons, hosted Nelson and Goodbody, which included the team’s 20th anniversary game against New York Liberty.
“Christine and all the team put on a great show and really embraced the opportunity to share ideas and talk about the similar challenges we have in running elite-level women’s basketball teams,” said Nelson.
“The chance to further connect our clubs and leagues is a positive step that we look forward to continuing to grow. Between Phoenix, where we are headed now, and Los Angeles, we are doing all we can to learn from other basketball operations and bring back fresh ideas to the WNBL,” added Nelson.
“There were a number of great learnings and experiences that I took back to Townsville last season after visiting the Mercury and I look forward to doing much the same ahead of the 2016/17 WNBL season,” Goodbody said.
“With the introduction of our big screens into Townsville RSL Stadium on a permanent basis, the premise behind the trip is to build relationships, but to also see first-hand how some of the best sporting organisations in the world connect with their fans and monetise their assets.
“I have no doubt that our game day experience will benefit significantly as a result of the trip.”
The pair will now visit the Phoenix Mercury and Arizona Diamondbacks before heading back to see the LA Sparks in action again next week.