The Deakin Melbourne Boomers have gone to a new level in connecting with their members this season with the name of every member to join by September 15 to be inserted into the team’s #WeAreFamily court decal.
In a first for the WNBL, and possibly basketball in Australia, the court decal is set to be a winner with membership numbers reaching new heights as the club prepares for its 33rd season.
The idea isn’t a first for basketball with General Manager Justin Nelson saying the concept stems from a recent trip to meet with the Phoenix Mercury and LA Sparks in the United States.
“Our members are extremely important to us, we want them to get closer to the action and by having them on court with the team during games it’s taking that connection to a whole new level,” said Nelson.
“When I saw the court decal with the names of members inserted into it over at the Phoenix Mercury, I knew instantly that this is what we had to do at the Boomers. Great clubs have great members and we want to go above and beyond for our members.”
Since launching the concept the number of members joining the Boomers has pleased Nelson, with many people excited about having their name on court with the players.
“It’s certainly struck a chord, that’s for sure,” said Nelson, adding, “We’re really big on our family culture at the Boomers so it made a lot of sense to have a #WeAreFamily decal featuring the names of all our members.
“The players can’t wait to see it, they will certainly look to that decal for inspiration at times during the season. And I’m sure there will be plenty of photos taken of the decal when members come to games and search for their name.”
To have your name inserted into the #WeAreFamily decal, all you need to do is purchase any Boomers membership by September 15, including 3-game memberships which Nelson points to as extraordinary value to be included in this new concept.
“The decal is for all members who join by September 15, including our three-game members. So for twenty dollars, a junior can have their name on the court with their role models. That’s pretty special,” added Nelson.
To join the Deakin Melbourne Boomers and have your name inserted into the #WeAreFamily court decal, click HERE.