A championship-winning partnership


The JCU Townsville Fire has today announced that James Cook University has signed a two-year contract extension to serve as the club’s Principal Partner.

With 12 months to run on the current agreement, JCU has agreed to a further two years with the two-time reigning WNBL champions, ensuring the partnership extends until the conclusion of the 2018/19 season at a minimum.

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Having joined forces with the Fire prior to the club’s historic maiden championship, JCU Vice Chancellor, Professor Sandra Harding said the university is thrilled to continue its support of the only professional women’s sporting club in north of Brisbane.

“The JCU Townsville Fire are wonderful ambassadors for the city, the region, and women’s sport,” Professor Harding said.

“They are the first professional sporting team in North Queensland to win a championship, and we have cheered them on as they have secured back-to-back titles over the past two years.

“We are proud to be extending our partnership with the JCU Townsville Fire, and look forward to working closely with the team.”

Fresh off signing the agreement, JCU Townsville Fire Chair Michelle Morton said the club was excited to be extending their partnership with JCU following two successful seasons – on and off the court.

“The Fire is delighted to have extended our partnership with JCU, which has proven so successful over the past two years,” Ms Morton said.

“As our Principal Partner, JCU is embedded within our club and has proven a wonderful ally in support of our players, coaches and administrators, while also providing meaningful research opportunities through their Work Integrated Learning programme.

“The Fire is looking forward to our partnership continuing well into the future and the successful implementation of a school-based programme that will promote tertiary education, as well as healthy living, leadership qualities and making positive life choices.”

JCU strongly supports the club’s focus on providing strong, healthy, positive role models for girls and women, and under the partnership, JCU will continue to offer scholarships to the Fire’s players who wish to undertake tertiary study.

Having re-signed JCU, the Fire will now look to secure a Platinum Partner after South 32 downgraded their sponsorship following the 2015/16 season.

Nonetheless, the Fire has re-signed Townsville RSL and Quest Serviced Apartments to new deals, while securing my FootDr as the club’s Official Podiatrists.

Despite a tough economic climate, the Fire has enjoyed commercial growth of 45 per cent over the past two seasons and continues to be ranked number one in the WNBL for attendances and membership.

Fire General Manager Richard Goodbody said that the groundswell in support for women’s sport in recent times had been heartening and encouraged like-minded businesses to follow in the footsteps of JCU.

“The JCU Townsville Fire provides exceptional value for our commercial partners,” Mr Goodbody said.

“We are proud to have established a long-term partnership with James Cook University, which supports our vision to provide positive, healthy, female role models to the North Queensland community and beyond.

“Our championship winning squad not only featured nine players who had played international basketball last season including three Olympians, but are exceptional ambassadors for our club.”

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WNBL Corporate Partners

Townsville Fire Corporate Partners