GEELONG TAKES ON A NEW NAME, A NEW LOOK, AND A NEW ATTITUDE – GEELONG VENOM

A new era of WNBL has arrived! And here in Geelong, we wanted to establish a new brand for our team that matched the new direction of the league itself.

In just eight weeks, we built more than a name. We built an identity – Starting with blank pages, whiteboards and big ideas driven by players, staff, fans and partners.

This wasn’t just a re-branding. It was co-creating something powerful. Voices like Jazz Shelley and Gemma Potter grounded us, bringing the athlete experience to the heart of the brand. From over 100 names, we narrowed it down to fourteen contenders. We tested, explored, challenged and refined until only two remained:

Geelong Force – Ruthless. United. Controlled. Geelong Venom – Instinctive. Tactical. Fierce.

We then turned to our fans. Their passion matched ours, split right down the middle. But one stood out for its edge, its energy, and its identity – Venom.

Inspired by Australia’s deadliest snakes, this season and beyond our squad hit the court representing a name born and built to strike. Every movement embodies precision and power, combining the lethal accuracy of venom with the unstoppable force of nature. This team thrives on sharp instincts and unyielding confidence, moving seamlessly to dominate every play. Venom runs in their veins: lethal, confident, unapologetic.

“This is a really exciting time for both us, and the WNBL,” said Geelong United Basketball CEO, Mark Neeld.

“ When creating our new identity, we wanted to make sure we chose something that fans could really get behind as a strong representation of our region. The Geelong Venom re-brand not only matches the new direction of the league itself, but will be a driving force in the future of women’s basketball for our city as a brand that young players can aspire to be a part of through our Geelong basketball pathway.”

Now, we take this brand to the court – Louder, sharper and ready to leave a mark. Ready or not, we’re here! Geelong Venom.