We are an Australian professional women’s basketball team competing in the Women’s National Basketball League (WNBL).
Established in July 2019 as the Southside Flyers, when the WNBL granted the licence to run the team to Gerry Ryan, a long-time supporter of Australian women’s basketball.
In 2025 it was announced the team will enter the new season as the Southside Melbourne Flyers, confirming our position as Melbourne’s team in the new-look WNBL.
Evolving from the original Flyers logo, the addition of the word “Melbourne” grounds the team to Victoria’s capital, and being based in the south-east of Melbourne, Southside not only represents the region but adds an edgy urban and cool feel.
The revised logo honors the colors of the original Southside branding while bringing in navy to create a modern energetic identity.
“Flyers’ script conveys movement and agility, key traits of basketball and creates a positive feeling of achievement, soaring above the rest, both on and off the court. Its aspirational feel is aligned to a club seeking to bring out the best in their players and the community, to inspire the next generation of female basketballers.
New Tagline: “Rise and Soar”
Southside Flyers was formed in July 2019, when the WNBL granted the licence to run the team to Gerry Ryan, a long-time supporter of Australian women’s basketball.
The Original logo
Southside
As the team is based in the geographical area south east of Melbourne, Southside provides a sense of loyalty and belonging within this region. We want local communities to feel connected to their team.
While we are based in Dandenong, our support base extends to communities from Melbourne to the Mornington Peninsula to Gippsland and beyond. Southside Flyers is a team for everyone, there are no boundaries.
Flyers
The team wants to reach great heights and soar above the others on and off the court, bringing out the best in the players and everyone involved with the team, including local communities.
We strive for sustainable team success and have an important role off the court as part of our involvement in the wider community to make a positive difference.
The Wings in the logo (three wavy lines)
Represent air flow, movement, speed and effortless flight.
Colours
The ocean and the sky inspired the colours of the team – Aqua and Sky Blue, together with navy.
Tagline/Slogans
‘SOAR WITH US’
